Arai’s main target is Motorcyclists. Moreover, motorbike racers are one of the aiming target that Arai has been dominant in. Arai dominates grids up and down the country from the ‘grass routes’; and every rider with an RX7-GP, Viper, Quantum or Chaser on their head has exactly the same helmet, Arai do not make custom helmets to meet the needs of the very best riders in the world, because their philosophy is that every rider should be as safe as the next.
Source: http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx
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