Brand Positionning: 1.The main things that every helmet need to be is lsafety for evey users nad 2. trustworthy is the next things because moreover the safty itself, but it need to be trusted for users too. 3. Cool, this is the way that how the product will go into customers by the styles and for the look of users while riding.
Logo: Arai Helmet was the family name of the founder which established the company and put this name into the oval shape for the interesting impact.
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