Reflection

This course take me back to revive the basic of business that I used to learn before and the way the Aj. Gob taught was impressive for the way that show the full meaning of "Positioning" and the way that led the students go to get their own point.
However, the high place is not the end, but it's the start point to be higher.

Key to Successful

Arai helmet is one of the renown headgears companies that most of racers and bikers around the world know it because it had been decades that this company come into the helmet and headgear marget by the three generations but the most valueable factor that make Arai helmet to succesful is that the company come into contact with the world renown racers like in the MOTO GP tournament and by this point, the company become renown all around the world throught their symbol of racers and become wanted by street bikers too.

Promotion Strategy

Arai helmet try to cover their target groups by design their helmet to all class of motorbike riders and racers and moreover, car racers by adding their ads into any races from international races such as MOTO GP to nation races such as in Jaoanes Grand Prix and become a supporter of some racers for their attraction to their customers to see their products on race and pull customers to buy their products.

Source: http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx

Product Line

Arai helmets range didn't have only the motorbike helmets, but also cover every style of motor-sport:
- Full face helmet is the stamdard type of racing headgear.
- Open face is the one of the types that is for street bikers.
- Off road is for the motorcross racers and the bikers who like this types.
- Car type is the helmet type for the car racers.
- Part is the additional item for the helmet.

Source:http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx

Target Market

Arai’s main target is Motorcyclists. Moreover, motorbike racers are one of the aiming target that Arai has been dominant in. Arai dominates grids up and down the country from the ‘grass routes’; and every rider with an RX7-GP, Viper, Quantum or Chaser on their head has exactly the same helmet, Arai do not make custom helmets to meet the needs of the very best riders in the world, because their philosophy is that every rider should be as safe as the next.


Source: http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx

Brand Positioning

Brand Positionning: 1.The main things that every helmet need to be is lsafety for evey users nad 2. trustworthy is the next things because moreover the safty itself, but it need to be trusted for users too. 3. Cool, this is the way that how the product will go into customers by the styles and for the look of users while riding.

Logo: Arai Helmet was the family name of the founder which established the company and put this name into the oval shape for the interesting impact.

Company Background

Nov. 18, 1905

Hirotake Arai, the founder of Arai Helmet, was born in Tokyo as the eldest son of Yuichiroh Arai and he founded the business in 1937 for manufactured the headgears and in 1949 their manufactring hjeadgera started to make workers helmets. October 1950, Arai Hirotake Shoten, Co., Limited which now become "Arai Helmet, Limited" was established in Ohmiya, Saitama.

Now, his eldest son, Micio Arai holds the president of this company.

Source: http://www.araihelmet-europe.com/2009/eng/index.php?page=history

Letter of invitations for professional comments

Dear all managers,

My name is Narongsak Yaemburee. I am the brand manager of Arai helmet Thailand.
Our products concern about the helmet that is the accessary of motorbike riders and racers that mean our products were made under the extreme quality for using in any conditions.
Moreover, we are concerning about the styles and trends for our new products to be the first come into the new age of the safety and style for all range of motorbike riders and racers.
However, I would appreciate to accept for all suggestions from all managers.

With respect
Narongsak Yaemburee
Brand manager of Arai Thailand

Rationale

Why I choose this brand?

Firstly, I always wear the helmet when I go out to anywhere because it is more safety than unwearing this item and moreover it is more comfortable when i wear the helmet while I'm riding because it can protect me from hard wind and sun light that will make me feel strange when riding without helmet . So, the reason that I choose this brand is it is the usual thing for me and I need to know more about this brand.

Journal_VI

This week is the midterm-exam week of ENG-380 which will concern on every things that i've learned suxh as positiong but i've confuse I confuse about brand value that seem closely meaning to positioning as well.

Journal_V

This week, on Tuesday we had time to prepare for our presentation and on Thursday is an our presentation day that my group choose to be a Arabian company that we think it really different from the others and I think that our group run well on it by the differences of formal and informal issues on working and relaxing time.

Journal_IV

This week ajarn Gob told us about how to improve the design of our blogs and then on Thursday she told us to prepare a presentation about the first day of a new employee in the corporations and after the work into the informal time which there must be different.

Journal_III

This week was an excite week because we needed to do a presentation about job interviews and I as the job interviewer needed to ask the interviewees and that was the funny things, because many groups had some good actors and that had shown their performance to be a good one.

"What do I learn from Victoria's secret.com?"

From my view, as the onliner, this website attracts only females because I am male and I think I don't like pink or any kind of colorful. And moreover, I see the big "sale" word on the first page of the website. It wil means that women absolutely like this word very much. But I think this website has a good design and convenience for the customers because it has many menu that the customers can choose what thaey want and even what sizes are they?. So I think this things give a convenience to customers for buying goods from their website.

Journal_II

This is the second week that I finish my decision about the brand that I need to choose to do this blog. And the brand that I choose is "Arai". Arai is the brand of helmet both for motorcycles and cars(mostly use in race) which this one is my interest. And this week I start to know how my blog will be and I need to re-do a lot to do what I like it to be.

Journal_I

This is my first week in eng-380 (English For International trade) and at the first time, I think that it will be not-so-hard course to take in because I have some little background of business (the rest of them...already gone...ha..ha) but it become more excite after Aj.Gob says that we need to create our own blog to express our things to the world and we need to do some business strategies to pass this course. It means we need to create a blog and find a thing that we interested in and make it into business mode by try to sell them via our blogs. Then, it's my hard time to find what I really like and make the whole business strategies to go on such as target groups, 4P's and others but I think, I really interest in most three things: motor bikes, helmets or tanks. Perhaps, the last choice is hard to plan strategies but it's what I like and maybe I will try to do.