Arai helmet try to cover their target groups by design their helmet to all class of motorbike riders and racers and moreover, car racers by adding their ads into any races from international races such as MOTO GP to nation races such as in Jaoanes Grand Prix and become a supporter of some racers for their attraction to their customers to see their products on race and pull customers to buy their products.
Source: http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx
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