Reflection

This course take me back to revive the basic of business that I used to learn before and the way the Aj. Gob taught was impressive for the way that show the full meaning of "Positioning" and the way that led the students go to get their own point.
However, the high place is not the end, but it's the start point to be higher.

Key to Successful

Arai helmet is one of the renown headgears companies that most of racers and bikers around the world know it because it had been decades that this company come into the helmet and headgear marget by the three generations but the most valueable factor that make Arai helmet to succesful is that the company come into contact with the world renown racers like in the MOTO GP tournament and by this point, the company become renown all around the world throught their symbol of racers and become wanted by street bikers too.

Promotion Strategy

Arai helmet try to cover their target groups by design their helmet to all class of motorbike riders and racers and moreover, car racers by adding their ads into any races from international races such as MOTO GP to nation races such as in Jaoanes Grand Prix and become a supporter of some racers for their attraction to their customers to see their products on race and pull customers to buy their products.

Source: http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx

Product Line

Arai helmets range didn't have only the motorbike helmets, but also cover every style of motor-sport:
- Full face helmet is the stamdard type of racing headgear.
- Open face is the one of the types that is for street bikers.
- Off road is for the motorcross racers and the bikers who like this types.
- Car type is the helmet type for the car racers.
- Part is the additional item for the helmet.

Source:http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx

Target Market

Arai’s main target is Motorcyclists. Moreover, motorbike racers are one of the aiming target that Arai has been dominant in. Arai dominates grids up and down the country from the ‘grass routes’; and every rider with an RX7-GP, Viper, Quantum or Chaser on their head has exactly the same helmet, Arai do not make custom helmets to meet the needs of the very best riders in the world, because their philosophy is that every rider should be as safe as the next.


Source: http://www.helmetsuperstore.co.uk/Arai-Helmets_B234BY.aspx

Brand Positioning

Brand Positionning: 1.The main things that every helmet need to be is lsafety for evey users nad 2. trustworthy is the next things because moreover the safty itself, but it need to be trusted for users too. 3. Cool, this is the way that how the product will go into customers by the styles and for the look of users while riding.

Logo: Arai Helmet was the family name of the founder which established the company and put this name into the oval shape for the interesting impact.

Company Background

Nov. 18, 1905

Hirotake Arai, the founder of Arai Helmet, was born in Tokyo as the eldest son of Yuichiroh Arai and he founded the business in 1937 for manufactured the headgears and in 1949 their manufactring hjeadgera started to make workers helmets. October 1950, Arai Hirotake Shoten, Co., Limited which now become "Arai Helmet, Limited" was established in Ohmiya, Saitama.

Now, his eldest son, Micio Arai holds the president of this company.

Source: http://www.araihelmet-europe.com/2009/eng/index.php?page=history